26 3 / 2012
April 4 - Optimization Tools for Designers (Before and After Launch)
This month, we’re talking about how to get the most out of your designs by measuring their effectiveness and using that information to really knock it out of the park.
Our special guest speaker is Bill Miksich, Director of Design and Channel Integration for Urbandale database marketing firm, RMi. He will discuss the importance of measuring engagement with digital tactics, along with practical tips and tools for doing so. He will also cover scenarios for creating value in post-launch optimization, and how to plan ahead in your budget to accommodate the additional work.
Bill has over 10 years of experience working in marketing and creative strategy. He has worked with most of the top pharmaceutical companies in the US and almost 50 pharma brands. He’s also worked with brands like Sundance, Principal, National Geographic, and The Knight Foundation.
As always, Design+Tech is free. You can RSVP on Meetup.com or Facebook. While RSVPs are one of our favorite things, they are not required to attend.
When: Wednesday, April 4 at 7 p.m.
Where: BitMethod HQ - 418 6th Ave, Suite 1210, Des Moines IA 50309